WAGON WHEEL RANCH
Responsible for: Logo design, responsive page design and business plan.
Project Overview: Wagon Wheel Ranch is based on a re-design of a website that had little online presence. It was a dude ranch based in Alberta. The original site was content heavy and had little hierarchy. The navigation was confusing and not user-friendly.
The re-design focused on the history of the ranch and what promotions it offered. The original site did not show pictures of the ranch, so I was sure to match content with the appropriate images. The content was the next challenge - what to rewrite, keep, or remove was a large part of this project. Scenery, as well as images of people enjoying the ranch, gave the site a personal touch and made it more inviting.
Wireframes
Final Design