ROOTED: COMMUNITY GARDEN
Capstone Project
Responsible for: Logo design, page design, copywriting, business plan, illustrations and web development.
My independent project this year is Rooted, a fictional nonprofit organization that is completely volunteer-run and operated. For Rooted, I was asked to write a business plan, outlining the product and operations of the garden, plus a layout for a fully functional built website. The main product that the garden sells is an organic produce bounty box, where all the proceeds go back into the garden and to community members in need.
The purpose of this company is for people from the community to come together, help maintain the garden, and harvest the produce that will go into every bound box sold. Additionally, $5 from every box will go towards purchasing a bounty box for a low income family signed up with our service in the Hamilton area.
The most challenging part of this website was writing the copy. I had to firstly detail the product, while also highlighting the added benefit of every box going toward supporting good in the Hamilton community. People buy the product because they love fresh produce weekly and they give back to the community effortlessly. What was also difficult about this website was figuring out how to attract people who would benefit from receiving a free bounty box each week to sign up. The information had to be easy to access but also not the focal point of the website. I wanted it to be a charitable website without feeling like one.
PROCESS WORK: SITE MAP
Personas:
Wireframes:
MOODBOARDS:
LOGO Development:
Final Logo Design:
Final Design
